IMPACT Framework MCP Server

A Model Context Protocol (MCP) server providing B2B positioning and messaging tools based on the IMPACT Framework by Shashwat Ghosh.

# What is the IMPACT Framework?

Messaging & Positioning for Better Storytelling

The IMPACT Framework is a systematic approach to create sharp positioning, differentiated value proposition, and effective messaging designed to address each persona of the buying group.

| Phase | Component | Key Question |
|- -- -- --|- -- -- -- -- --|- -- -- -- -- -- -- -|
| I | IDENTIFY Champions | Who are your ideal customers and internal advocates? |
| M | MAP Reality & Alternatives | What's the competitive landscape and status quo? |
| P | PINPOINT Unique Value | What makes you genuinely different and valuable? |
| A | ANCHOR in Right Market | What context makes your value obvious? |
| C | CRAFT Core Message | How do you communicate this clearly and memorably? |
| T | TRANSLATE to Execution | How do you bring this to life across channels? |

"Great positioning makes your product's value obvious to the customers who need it most. The IMPACT Framework ensures you get there systematically."

# Installation

npx @shashwatgtmalpha/impact-mcp-server

Or install globally:

npm install -g @shashwatgtmalpha/impact-mcp-server

# Tools Included

| Tool | Description | Phase |
|- -- -- -|- -- -- -- -- -- --|- -- -- --|
| impact_get_framework | Get IMPACT Framework documentation | All |
| impact_identify_champions | Analyze ideal customers and internal champions | I |
| impact_map_alternatives | Map competitive landscape and alternatives | M |
| impact_pinpoint_value | Discover unique differentiation | P |
| impact_anchor_market | Select optimal market category | A |
| impact_craft_message | Create positioning statements | C |
| impact_translate_execution | Plan tactical deployment | T |
| impact_full_audit | Complete positioning audit | All |

# Usage Examples

# # Example 1: Get Framework Overview

{
  "tool": "impact_get_framework",
  "arguments": {
    "component": "overview"
  }
}

# # Example 2: Identify Champions Analysis

{
  "tool": "impact_identify_champions",
  "arguments": {
    "company_name": "Acme SaaS",
    "product_description": "AI-powered sales forecasting platform",
    "target_market": "B2B SaaS companies",
    "typical_deal_size": "$50K ARR",
    "sales_cycle": "3-6 months"
  }
}

# # Example 3: Craft Positioning Statement

{
  "tool": "impact_craft_message",
  "arguments": {
    "company_name": "Acme SaaS",
    "product_description": "AI-powered sales forecasting",
    "target_customer": "VP Sales at B2B SaaS companies",
    "category": "Revenue Intelligence",
    "key_differentiator": "uses actual buyer behavior signals",
    "main_alternative": "spreadsheet forecasting",
    "key_benefit": "95% forecast accuracy"
  }
}

# # Example 4: Full Positioning Audit

{
  "tool": "impact_full_audit",
  "arguments": {
    "company_name": "Acme SaaS",
    "product_description": "AI-powered sales forecasting platform",
    "target_market": "B2B SaaS companies with 50-500 employees",
    "current_positioning": "The AI forecasting platform for modern sales teams",
    "main_competitors": "Clari, Gong, spreadsheets",
    "biggest_challenge": "Differentiating from larger competitors"
  }
}

# Framework Flow

The IMPACT Framework follows a logical progression:

Week 1-2: Research & Foundation (I + M)
    └── Customer Intelligence Audit
    └── Competitive Analysis
            ↓
Week 3-4: Positioning Strategy (P + A)
    └── Value Pyramid Builder
    └── Beachhead Strategy
            ↓
Week 5-6: Core Message Development (C)
    └── Positioning Statement
    └── Message Hierarchy
            ↓
Week 7-8: Tactical Execution (T)
    └── Multi-Channel Deployment
    └── Sales Enablement

# Related Frameworks

This MCP server is part of Shashwat Ghosh's GTM methodology suite:

• IMPACT (this server) - Positioning & Messaging
• EPIC - GTM Execution (Ecosystem, Product-led, Inbound/Outbound, Community)

Recommended flow: IMPACT first (positioning) → then EPIC (go-to-market execution)

# Configuration

# # Claude Desktop

Add to claude_desktop_config.json:

{
  "mcpServers": {
    "impact-framework": {
      "command": "npx",
      "args": ["@shashwatgtmalpha/impact-mcp-server"]
    }
  }
}

# # Claude Code

Add to .mcp.json:

{
  "mcpServers": {
    "impact-framework": {
      "command": "npx",
      "args": ["@shashwatgtmalpha/impact-mcp-server"]
    }
  }
}

# Author

Shashwat Ghosh
Founder, Helix GTM Consulting
LinkedIn | GTM Alpha

# License

MIT

# Links

• IMPACT Framework Notion Template
• EPIC Framework MCP Server
• GTM Alpha Consulting